As a mobile marketer, I guess you are more interested in growing your business than anything else. I believe you do not want to socialize just to be seen to be tech savvy yet you can't pay the bills. Your biggest concern at the moment; I believe is how to get better clients, more business and more respect online. LinkedIn can help you achieve this. Let's explore some tips and tactics you can use.
1) Notify your contacts on any major developments.
As long as you are not doing it daily, it makes sense to notify your contacts about product launches, major website changes or anything big happening in your business. You can share success stories; processes in your business; systems you use to get clients; or tell them about tips you have been using to be more productive time and again. You may think these are small things, but they may inspire someone who could be in the exact same situation as you.
On the other hand, take time to visit your contacts websites, Twitter accounts or Facebook pages and if you see something interesting, send them an email via LinkedIn and tell them that. Make sure it sounds genuine and from the bottom of your heart.
2) Use LinkedIn Intelligently.
At some point, you may realize that the people you have been trying to reach are connected to your former workmates, college mates or friends. It goes without saying that if you study the profiles of these people you may be in a position to guess their current and perhaps future needs as it relates to mobile marketing. You can go ahead and study these people's companies closely.
If you realize that they will most likely need your services, then contact your friends to reach these people with an introduction. You can get business this easily without spending money running ads or attending expensive seminars and conferences.
In addition, you need to connect to all your former colleagues, relatives and friends. You see, an average person knows 300 people. It means that by contacting 300 people who also have 300 people in their circles, you have an immediate pool of 90,000 people-a decent market pool. Don't you think so?
You don't just stop there. Go further and start connecting deeply. Use the LinkedIn database to study people more deeply.
3) Look for business for others.
No doubt that sounds uneasy. It is kind of like climbing the tree from the top. However, the universal law of reciprocity will definitely work in your favor. You don't have to spend three hours daily looking for business for others. However, if you understand your current contacts well, you know what they do and perhaps their aspirations, then there is no harm sending someone a link to a job vacancy you think they may be interested in.
On the other hand, if you know someone in your network who is a website designer, then it does not do any harm connecting him to another person with an obvious need for a website overhaul. And these are things you will notice as you are looking to grow your connects for your business. You can even go further and send people article links you think are relevant to their industry or career.
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