Saturday, December 8, 2012

Improving Your Facebook Timeline Fanpages


Facebook timeline fanpage can be a powerful tool for your business. You can connect with your consumers, learn from their feedback and market your company. However, Facebook users can easily overlook your page if you do not use it well. Bear in mind that in order for your page to be useful you need more fans to click your Like button.

To help you improve the performance of your page, here are few simple tips:

1. Import contacts from your accounts. This includes your email ads and other social network accounts. You may have contacts that are not yet on Facebook or not aware that your business has a Facebook page. This is also a great way to direct your contacts from other networks to your Facebook page. Every person who shares your page in their profile may encourage their friends to visit your page.

2. Campaign for your fanpage. It is important that people know about your fanpage. You can post a link in your personal accounts, blog about it and mention it on your tweets. It would not hurt to ask your friends to campaign for it too. A few more people posting the link in their timelines can really help attract more fans.

3. Pin a post that your followers will find interesting. Pinning a post is a new feature of Facebook timeline. Once you pin a post, it will be placed on the upper part of your page so that it remains visible to your visitors every time they click your page. You can pin ongoing contests, games and promotions. This will entice others to visit your page.

4. Interact with your existing fans. If your existing fans enjoy your page, they will recommend it to their friends, thus improving your network. Bear in mind that Facebook users feel valued once you respond to their posts, comments and messages.

5. Update your page with relevant posts. Your fans would want to find interesting posts from you. It can be about your up and coming event, product launches or new video ad. It may also be a blog about your products and services. Provide tips and tricks that will be helpful for your market.

Facebook fanpages are great tools but only if you attract enough fans. You can achieve this by inviting your contacts from other sites to join and like your page in Facebook. Market your page by posting links in your personal account and other social media accounts. Your fans may also campaign for you if you start building a good relationship with them. Finally, attract fans by posting substantial updates on your wall.

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